Join the network around women’s sports.

PARLO members discover the spaces, brands, and rituals shaping the culture around the game.

BECOME A MEMBER

$17/month

Inside PARLO

PARLO began as a simple question: where does women’s sports culture actually live?

TEAMMATES

Founder-trusted spaces brands and businesses circling women’s sports culture.

Members discover:

• sports bars showing games
• travel partners
• wellness and recovery brands
• apparel and style partners

Founder: Jazzmyne Karr Service: Personal Styling

Founder: Adrienne Berry Service: Global Authority on Women’s Culture PARLO Partnership: Away Games- Boston

Founder: Tiereny Greene Service: Sports Media and Design

AWAY GAMES

Curated guides to cities where women’s sports fans gather.

Members find:

1. The best places to watch games
2. welcoming community spaces
3. travel and hospitality recommendations

EXPLORE THE CITIES

  • SAN FRANCISCO

    Where the fog rolls in and the game still goes on.

  • NEW YORK

    The crowd is sharp, the pace is fast, and the night keeps moving.

  • BOSTON

    Tradition runs deep, and every game carries history.

    Discover the culture in and around women’s sports in Modern Monclaire’s City Folio-Boston.

  • PHILADELPHIA

    Loyal to the bone, loud when it matters.

  • HOUSTON

    Big energy, big rooms, and fans who stay until the last second.

  • NASHVILLE

    Music in the air, game on the screen, everyone leaning in.

THE LOCKER ROOM

BLACK OVERSIZED COTTON TEE

A quiet uniform for the fan who prefers subtlety over spectacle.
Worn with denim, a stadium blanket, or layered under a jacket, the Everyday Game Tee moves easily from game nights to everyday life.

A curated collection of the objects and rituals around the game.

Members explore:

1. garments and game-day style
2. recovery and wellness rituals
3. travel essentials

TRANSPARENT TOTE

The practical companion to the PARLO wardrobe. Many stadiums and arenas require bags to be clear, making the transparent tote an essential part of the spectator uniform. Designed for game-day logistics but styled with intention, it carries the objects fans bring with them into the arena.

Explore more Teammates, Away Game cities, and the Locker Room as a PARLO Clubhouse member.

CASHMERE SCARF

The Game Scarf brings symbolism to the PARLO wardrobe. Inspired by global supporter culture, it represents loyalty, travel, and the emotional side of fandom.

JOIN PARLO

PARLO is curated by founder Lacey Veal, who studies the culture and Economics around women’s sports. As an Athlete and Forever SPORTs Fan, she explores how people gather, travel, dress, and connect around the game. Through PARLO, she brings together the spaces and brands shaping that experience.

FOUNDER’S PLAYBOOK

Over the years I’ve been paying attention where women’s sports fans actually gather. Not the arenas themselves, but the places before and after the game. The local cafés showing matches on quiet TVs and hotel bars where traveling fans find each other. The small studios where athletes train during the week. Where we find inspiration for game-day outfits, including which hairstyle deserves its moment on the jumbtron (fingers crossed).

Those spaces are forming the real infrastructure around women’s sports culture. It’s what we read on the flight home after a championship win or disappointing loss.

At PARLO, I’ve been documenting these spaces across cities and looking at how they shape the fan economy around the game…

Become a member to get elite access to the Founder’s Playbook.

MEMBERSHIP | $17/MONTH

The member experience includes:

  • Access to the PARLO Teammate network
    • Curated Away Game city guides
    • Member-only insights and founder dispatches
    • Invitations to PARLO gatherings
    • The City Passport and stamp experiences
    • Partner perks and discounts

JOIN PARLO