THE GAME DAY STANDARD IN WOMEN’S SPORTS.

A private membership for the women’s sports enthusiast.

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WHAT PARLO ACTUALLY IS

Women’s sports have never just been about the game.

It’s the trip you plan around opening weekend.
It’s the way your whole mood shifts when the season starts.

PARLO pays attention to the parts of sports culture that usually get overlooked.

The build-up.
The away game travel.
The rituals.
The kicks, outfits, and connections.

The Clubhouse is where women document those experiences and stay connected to women’s sports long after the game ends.

Follow the Season

PARLO turns following women’s sports into a curated experience instead of scattered information. Stay connected to women’s sports as a lifestyle, not just a schedule.


• Track teams, leagues, and athletes
• Plan game and tournament travel
• Discover cities and gathering environments
• Prepare emotionally and logistically for sports seasons

Document THE Experience

Women’s sports deserve a living cultural archive. Members transform fandom from temporary excitement into personal and collective history.

• Document game-day traditions
• Capture travel traditions and rituals
• Write and share reflections
• Preserve moments across seasons

$89/ MONTH

Membership is limited to remain high value, trusted, and protected.

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CONNECT TO OTHER WOMEN IN SPORTS

PARLO is meant to be experienced, not just a digital library of knowledge. In-person Labs are are immersive physical spaces that bring all the elements and values of PARLO together. Members:

• Receive priority access to Labs and all athlete-centered experiences
• Explore the brands, creatives, and designers that understand and respect women’s sports
• Learn how other women athletes navigate identity beyond the court, course, or field.

INSIDE THE CLUBHOUSE

  • PARLO Labs are physical and creative environments where sport, art, elevated design, and community meet.

    Labs take place as:

    • Pre or post-game gathering spaces
    • Fan-centered storytelling and conversations
    • Product testing stations and workshops
    • Brand and athlete collaboration environments

    If the Clubhouse holds the culture, The Lab is where members physically step inside it.

  • Away Games are high-end travel and culture guides built around women’s sports events. T capture the stadiums, gathering spaces, resorts, and hotels, restaurants, spas, salons, and neighborhoods that shape your game day experience in select US cities.

    Away Games are built exclusively for Parlo members in partnership with Modern Monclaire, the global authority on women’s culture.

  • Women’s sports history is still being written, and a lot of it lives in personal memory.

    Inside the Trophy Case, members find a living cultural record of how women experience sport across seasons and generations. It includes fan and athlete archetypes, documented by city, archetype, sport, and creative artifacts.

  • This is where members pay attention to how they show up for the game. Rituals document the habits, objects, and environments that shape how women experience sports emotionally and physically.

    What they wear.
    What they carry.
    Where they go before the first whistle.
    How they celebrate the win.
    Where they go to process the loss.

  • Members get exclusive insight into what the Founder is noticing across women’s sports culture.

    It’s written from inside the PARLO experience, not from the outside looking in.

  • A curated collection of apparel, art, design, and media shaping modern women’s sports culture. Members have access to brand partner experiences and services. Available across select seasons.

  • Limited edition PARLO apparel with seasonal drops. City-specific. Available only within the Clubhouse or onsite at a PARLO Lab.

  • The Playbook consists of founder-written observations documenting patterns, behaviors, environments, and emotional rhythms. They are witnessed, specific, and require minimal explanation. Members can reflections to playbook, contributing to the PARLO women’s sports experience.

WHO THE CLUBHOUSE IS FOR

Women’s sports enthusiasts who:

• Plan travel around games, sports events, and tournaments
• Feel the season show up in their routines and relationships
• Deepen connection to culture through women’s sport
• Want to remember where they were when something meaningful happened
• Experience fandom as part of their lived experience, not just entertainment

If you’ve ever stayed seated after the crowd left just to hold onto the moment a little longer, you’ll probably feel at home here.

MEMBERSHIP | $89/Month

  • • Access to the PARLO Clubhouse and Locker Room
    • Insider travel and lifestyle knowledge
    • Member access to PARLO garments, releases, and seasonal artifacts
    • Priority invitations to PARLO Labs and athlete environments
    • Private access to trusted PARLO partners and brands

REQUEST ACCESS